Tag: Client Experience
153: Rethinking Goals-Based Financial Planning: Using Behavioral Experiments to Improve Client Outcomes with Meghaan Lurtz

153: Rethinking Goals-Based Financial Planning: Using Behavioral Experiments to Improve Client Outcomes with Meghaan Lurtz

By |

Most financial planning is built around goals. 

Goals like: 

  • Retiring at 60 
  • Spending more time traveling 
  • Leaving a legacy through philanthropy  

But there’s a structural flaw in that model: human beings are notoriously poor predictors of their future preferences. What we think will make us happy at 60 often looks very different once we get there. 

Yet as Advisors, we routinely ask clients to define long-term goals without fully pressure-testing the assumptions behind them.  

In this episode, Meghaan Lurtz explains how we can shift away from the shortcomings of goals-based planning by focusing on the power of experiments. 

Instead of asking our clients to commit to big, static goals, we can help them design small, intentional experiments. 

Help them test the retirement, test the travel, and test the hobbies they “think” they’ll enjoy one day. 

Because a client who has tried something knows what they want. And an Advisor who helps them get there becomes indispensable. 

If you want deeper conversations, more engaged retirees, and clients who actually use their money in ways that improve their lives, then this episode offers a practical framework you can implement immediately. 

You’ll Learn: 

  • Why goals-based planning may be unintentionally limiting your clients’ happiness 
  • The simple 4-step experiment framework that unlocks confident spending and clearer decisions 
  • How to help chronic under-spenders safely test higher spending without triggering fear 
  • Why debriefing client experiences may be more powerful than the financial plan itself 

Subscribe to the Wired Advisor newsletter packed with behavioral-backed resources to help you grow your business → Click Here   

Links To Resources Mentioned: 

“Helping Underspenders and Savers Understand They Can Spend More With 4 Stages Of Experiments” 

Connect With Brendan: 

RFG Advisory 

LinkedIn: Brendan Frazier 

About Our Guest: 

Meghaan Lurtz, Ph.D., FBS™ is a globally recognized expert on the psychology of financial planning and the human dynamics of money. She is a partner at Beyond The Plan®. 

Dr. Lurtz is also a Professor of Practice at Kansas State University, teaching in the Advanced Financial Planning and Financial Therapy Certificate Programs, and a Lecturer at Columbia University, where she teaches Financial Psychology. Her academic and professional contributions include published research in Journal of Financial Planning, Journal of Consumer Affairs, and Financial Planning Review, as well as regular columns on Kitces.com. 

Her expertise has been featured in The Wall Street Journal, BBC, Million Dollar Roundtable, New York Magazine, and more. She has co-authored chapters in the CFP Board’s textbook Client Psychology and serves on multiple fintech boards bridging financial advice with mental health. Meghaan is a past President of the Financial Therapy Association.

Podcast: Play in new window | Download | Embed

Subscribe: RSS | More
142: Transforming Your Onboarding Process Into A Referral Engine with Libby Greiwe

142: Transforming Your Onboarding Process Into A Referral Engine with Libby Greiwe

By |

What if your onboarding process could become your most powerful referral engine?

Most advisors overlook onboarding as a strategic growth tool—and that’s a mistake.

In this episode, Brendan Frazier sits down with Libby Greiwe, founder of The Efficient Advisor, podcast host, and author of The First 100 Days: The Advisor’s Blueprint for a Remarkable Client Experience.

Libby walks through how to assess your current process, design it around your clients’ emotions, and shift their experience from uncertainty to confidence.

All while laying the foundation for lifelong loyalty and a steady stream of referrals.

You’ll Learn: 

  • How you can assess your onboarding process to identify areas for improvement 
  • Designing your onboarding experience to align with your clients’ emotions 
  • The three layers that make up a great onboarding process 
  • How a “Domino’s pizza tracker” style system can help keep clients informed and engaged 
  • How hosting signing parties for paperwork could reduce friction and improve the client experience 
  • The role of remarkable human connections and clear expectations plays in onboarding success 

*To sign up for Brendan’s newsletter packed with resources to master the human side of advice → Click Here

Resources: 

Connect with Brendan Frazier: 

Connect with Libby Greiwe: 

About our Guest: 

Libby Greiwe helps financial advisors build efficient, systematized businesses—so they can work less, feel less overwhelmed, and fall back in love with their practice.

When she began her career in financial services, Libby was logging 80-hour weeks at a large brokerage firm. It didn’t take long for her to recognize that most advisors weren’t struggling due to a lack of knowledge—they were struggling because they lacked efficient systems. That realization set her on a mission to change the way advisors work.

Through The Efficient Advisor, Libby now teaches advisors how to organize their practice, streamline operations, and deliver an exceptional client experience—while reclaiming their time and energy.

–

Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

Podcast: Play in new window | Download | Embed

Subscribe: RSS | More
134: Turn Clients Into Raving Fans By Creating Memorable Experiences with Dennis Moseley-Williams

134: Turn Clients Into Raving Fans By Creating Memorable Experiences with Dennis Moseley-Williams

By |

Financial advice is no longer just about offering services—it’s about creating real, meaningful experiences for clients. 

Because an experience unlike any other is the difference between a one-time sale and a lifelong client.

You want to create experiences so exceptional that your clients aren’t even interested in hearing about an alternative. 

And, they can’t wait to tell their friends and family about it.

Fortunately, Dennis Moseley-Williams is a client experience guru and explains how to elevate your client experience to create raving fans and grow your business.

You’ll Learn:

  • Why efficiency is the executioner of experience
  • Why all advisors need a secret belief to share with clients
  • The important distinction between service and experience
  • Lessons about the client experience from The Ritz-Carlton
  • A social media experiment to enhance the client experience

*To sign up for Brendan’s newsletter packed with resources to master the human side of advice → Click Here

Connect with Brendan Frazier: 

Connect with Dennis Moseley-Williams:

About Our Guest: 

Dennis is the founder of Dennis Moseley-Williams Strategic Consulting, a practice management company that helps organizations secure and build sustainable relationships by creating experience-driven solutions that deliver results, increase revenues, and build enthusiastic referral-generating communities. A certified expert in the Experience Economy, Dennis helps organizations understand that customer experience is the predominant economic offering in the world today and demonstrates ways in which experiences can be crafted and staged so that they entice, educate, satisfy and transform

–

Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

Podcast: Play in new window | Download | Embed

Subscribe: RSS | More