14: Moira Somers | The Importance of Giving Advice That Sticks (Part One)

14: Moira Somers | The Importance of Giving Advice That Sticks (Part One)

The perfect plan is rendered useless in the absence of execution. Flawless technical advice minus implementation is worthless. While you would think that providing someone a step-by-step plan to accomplish their goals while minimizing their fears would be all that’s needed to spur someone into action, anyone who works with people and their money knows …

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12: Evan Beach | An Evidence-Based Approach to Winning Prospects and Influencing Clients (Part Two)

12: Evan Beach | An Evidence-Based Approach to Winning Prospects and Influencing Clients (Part Two)

Imagine how much easier it would be to get someone from prospect to life-long client if you could look into their mind and know what they value. Or how much easier it would be to get a client to follow through on the advice given if you knew exactly what was going on in their …

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11: Evan Beach | An Evidence-Based Approach to Winning Prospects and Influencing Clients (Part One)

11: Evan Beach | An Evidence-Based Approach to Winning Prospects and Influencing Clients (Part One)

Evan Beach is the Director of Wealth Advisory for Campbell Wealth Management, an RIA firm in Alexandria, VA that oversees around $800 million AUM almost exclusively for clients over the age of 55.  Most recently, Evan wrote an article discussing how to tailor everything in your practice or your firm around what clients want (and …

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10: Meghaan Lurtz | Improving Client Behavior By Bridging the Gap Between Your Current and Future Self

10: Meghaan Lurtz | Improving Client Behavior By Bridging the Gap Between Your Current and Future Self

Meghaan Lurtz (Twitter and LinkedIn) is a Senior Research Associate for Kitces.com, where she researches and writes on virtually everything that falls under the realm of the human side of money. She’s also involved with colleges and universities across the country in their financial planning programs and has her Ph.D. in Personal Financial Planning from …

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9: Insulating Your Value From the Commoditization of Investments and Financial Planning

9: Insulating Your Value From the Commoditization of Investments and Financial Planning

Technology is a familiar foe to the profession of financial advice. With Charles Schwab and Bank of America both recently announcing their plans to offer free financial planning software to the masses, the industry continues to inch closer and closer to the commoditization of our technical expertise. The reality is that constructing a financial plan …

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8: Daniel Crosby | The Path To Building A “Behavioralized” Practice

8: Daniel Crosby | The Path To Building A “Behavioralized” Practice

Daniel Crosby is one of the most highly respected minds in the modern world of behavioral finance, especially within the realm of financial services. As a Chief Behavioral Officer, his job is to help advisors with the practical application of behavioral finance through tools, training, and technology. He is a best-selling author of two books …

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7: Catherine Morgan | How to Explore Client’s Emotions, Beliefs, and Behaviors

7: Catherine Morgan | How to Explore Client’s Emotions, Beliefs, and Behaviors

Catherine Morgan is an award-winning financial planner and coach at The Money Panel and host of the In Her Financial Shoes podcast.  In addition to working with clients on a daily basis, she also has a financial coaching training program, where she teaches financial professionals across the world how to seamlessly incorporate the core skills …

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6: Neil Bage | Bringing Behavior to Life in Financial Planning

6: Neil Bage | Bringing Behavior to Life in Financial Planning

Neil Bage is highly renowned in the fields of financial services and behavioral science for his ability to bridge scientific theory with real-world understanding, particularly when it comes to human behavior in light of financial health and well-being. He’s the co-founder of Be-IQ, a multi-award-winning behavioral insights company that focuses on providing research and tools …

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5: Andy Hart | Focusing on Managing Humans Instead of Assets to Deliver Better Outcomes

5: Andy Hart | Focusing on Managing Humans Instead of Assets to Deliver Better Outcomes

Andy Hart is the founder of Maven Adviser, the host of the Maven Money podcast, and the founder of Humans Under Management, a behavioral finance conference with a focus on delivering better outcomes for clients.  As someone who both runs a successful practice as a financial advisor and helps advisors better understand how to apply …

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