There are at least three things every financial advisor wants in their relationships with clients: 1) Great conversations and connection 2) Use their money to live a fulfilled life doing the things they love 3) Seamless buy-in and follow-through on the advice given to avoid spending time following up Amy Mullen is the President of …
Financial success relies just as much on knowing yourself as it does knowing what to do with money. After spending the majority of her career teaching people what to do with their money, Rachel Cruze realized that knowing what to do wasn’t enough. That the gap between knowing and doing is forged by how we …
The value of behavioral coaching continues to show up as the top “value-added” service provided by financial advisors. And, while it’s no surprise to advisors that have been working with emotional human beings on an emotionally-charged topic like money, studies also show that over 80% of advisors DON’T actively promote this value to clients or …
If you’re a financial advisor or advisory firm who wants to pursue growth through digital marketing, but you’ve always been unimpressed with the results, you’ve probably skipped the most important part: The human side of digital marketing. Knowing the behavioral and psychological principles to build trust and connection online while intentionally designing for the desired …
Every financial advisor knows how crucial it is to effectively build trust and connection with prospects and clients. Study after study and story after story will tell you that’s what clients look for when choosing an advisor and it’s why they stay with their advisors. But, is it even possible to build the same level …
As the value and future of advice continues to shift towards the intersection of technical knowledge and the human side of money, it has coincided with the rise of financial therapy. Financial Therapy is focused on improving how clients think, feel, and behave with money to improve their well-being. Nathan Astle, founder of Relational Money, …
We’ve all been inundated with information showing how behavioral biases impact financial decision making. But far less attention has been given to the fact that these same biases can undermine the identification and prioritization of goals. Research shows that there is indeed a gap between the goals clients think are important to them and the …
One of the main challenges for financial advisors when it comes to applying behavioral finance is as simple as this: it’s a lot easier to construct a financial plan than to deconstruct your client’s emotions. Graeme Newell has been helping financial advisors better understand what goes on in their client’s minds by literally putting them …
Research shows asking great questions builds trust, establishes likability, and uncovers valuable information. Which is why asking great questions forms the foundation of a successful first meeting that converts a prospect into a lifelong client. This episode is meant to be a guide for advisors to hone their question-asking abilities, so they can enhance client …
Ask any financial advisor if behavioral finance plays an important role in delivering ideal outcomes to clients, and you’ll get a resounding “Yes.” Ask those same advisors if they know exactly what to say and do to seamlessly apply behavioral finance, and you’ll get a resounding “No!” Knowing someone is suffering from loss-aversion helps explain …