In an industry where 99% of the training, certifications, designations, and conferences are geared towards the technical side of the relationship, high-quality, top-notch resources on applying behavioral finance in your practice are sparse.

In this episode, Brendan answers the most common question posed by advisors and planners when it comes to the human side of money: “How do I develop this skill set?” 

The answer lies in a 3-step process:

• Spark Innovation from Outside Perspectives: We need to look to experts in fields like behavior, psychology, communication, and more.
• Channel Outside Perspective Through Experience: We can learn from those outside of our industry, but ultimately, we need to have a community of other advisors and planners to collaborate with.
• Refine Through Practice: Like any skill, you’ll never get the results you want without practice.

To sign up for Brendan’s monthly newsletter focused on the human side of advice → Click Here

Connect with Brendan Frazier: 

• RFG Advisory
• LinkedIn: Brendan Frazier
• X:@jbrendanfrazier

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The value and future of financial advice is currently facing a crossroads as it shifts towards blending technical advice with the ability to change behavior.

In this episode, Brendan tells the story of a client meeting he observed that helped shine a light on the forces causing this shift and why most advisors and advisory businesses simply aren’t equipped to evolve and take advantage.

We discuss:

• Why the future of advice will be more focused on guiding clients through the process and changing behavior for the better
• How heart bypass surgeries, entrepreneurs, obesity, and marriages teach us that providing information and advice will never be a sustainable value proposition
• How pairing technical expertise and the human side of money provides massive benefits to your clients and your business
• The immense gap that exists between the skill set advisors possess and the skill set they need to evolve with this shift in value towards the human side of money
• What advisors can learn from hostage negotiators and therapists in this quest for a new skill set

To sign up for Brendan’s monthly newsletter focused on the human side of advice → Click Here

Connect with Brendan Frazier: 

• RFG Advisory
• LinkedIn: Brendan Frazier
• X:@jbrendanfrazier

Podcast: Play in new window | Download | Embed

Subscribe: RSS | More