Trust is the foundation of success in financial advice.

You need trust to get prospects to become clients.

And you need trust to get clients to follow-through and do the things you ask them to do.

Without trust, you have no business.

But, if you know how to consistently build trust with both prospects and clients, it will take your relationships AND your business to places very few things can.

There’s only one problem.

Everybody knows how important trust is. But, very few people know how the secrets to consistently building high-trust relationships.

Fortunately, Herman Brodie does.

Consider this episode the ultimate guide for everything you need to know about trust.

Things You’ll Learn:

• The 3 different types of trust
• How to continue building trust with long-term clients
• The only type of trust that serves as a competitive advantage
• The intangible factors that lead investors to choose asset managers
• The non-obvious benefits trust has on your clients and your business
• The “Trust Game:” The role of similarity when it comes to building trust

 

The featured partner for this episode is Knudge, an automated system to help clients actually follow through on their tasks and reach their financial goals.

*For more resources discussed in this episode –> Go Here.

*To receive the monthly “Wisdom Round-Up” newsletter full of practical ways to apply the human side of advice –> Go Here.

*Follow Brendan for insights on mastering the human side of advice:

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The perfect plan is rendered useless in the absence of execution.

Or, as Dr. Moira Somers says: “What’s the point of technically proficient advice if the client won’t act on it?”

You would think that providing someone a step-by-step plan to accomplish their goals would be all that’s needed to spur someone into action.

But, anyone that works with people and their money knows that simply isn’t the case.

Dr. Moira Somers author of the book Advice That Sticks, provides a blueprint for improving the “stickiness” of your advice to help create better outcomes for clients.

Things you’ll learn:

• The most common reason clients fail to follow through on your advice
• What medical research can teach us about the challenges of implementation
• A proven method to help get through the friction of the data gathering process
• How much responsibility falls on the advice-giver when advice isn’t implemented
• How improving follow-through benefits your clients, your business, AND your well-being

*This episode originally aired in January 2021.

The featured partner for this episode is Knudge, an automated system to help clients actually follow through on their tasks and reach their financial goals.

*For more resources discussed in this episode –> Go Here.

*To receive our monthly newsletter full of practical ways to apply the human side of advice –> Go Here.

*Follow Brendan for insights on mastering the human side of advice:

Twitter

LinkedIn

Podcast: Play in new window | Download | Embed

Subscribe: Apple Podcasts | RSS | More