Most financial advisors do a great job focusing on WHAT clients want to achieve (Goals) and HOW to achieve it (Financial Planning).

But the best advice focuses first and foremost on WHY.

It focuses on the client’s values, purpose, intentions (what’s truly most important in their lives). And everything flows from there. A financial plan without a “Why” is merely data on a page. A portfolio without a “Why” is merely a list of investments.

Starting with “Why” infuses life into the financial planning process.

And, fortunately, Tim Maurer has been through the top training in the industry and has spent years teaching advisors how to do just that.

We discuss:

• Behavioral Finance 2.0 – the future of behavioral finance in the industry
• The four cards he uses to help advisors uncover what’s most important in their clients’ lives
• “Why are we here?” – why this question is so powerful and how to use it
• “Advisor-Driven” versus “Client-Inspired” recommendations
• Why he never gives more than three implementation items at a time

To sign up for Brendan’s monthly newsletter focused on the human side of advice → Click Here

Connect with Brendan Frazier: 

• RFG Advisory
• LinkedIn: Brendan Frazier
• X:@jbrendanfrazier

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What’s the point of tripling your net worth if you still dread getting out of bed every morning?

That’s why financial advice at the highest level focuses on more than the accumulation of money. It focuses on the alignment of money with what’s most important in the client’s life.

It’s what Dr. Preston Cherry calls “Life Money Balance.”

It’s at the core of his planning process, and he joined the show to walk us through how he helps his clients achieve life and money balance.

We discuss:

• Why “statements tell stories” – the information you can glean simply by looking at statements
• The “Emotional HSA” (Honest Self Audit): A crucial step in achieving Life Money Balance
• The “Money Psychology” meeting he takes all clients through
• The “Money Egg” exercise he uses in this meeting
• The power of reframing a “Savings Plan” to a “Spending Plan”

To sign up for Brendan’s monthly newsletter focused on the human side of advice → Click Here

Connect with Brendan Frazier: 

• RFG Advisory
• LinkedIn: Brendan Frazier
• X:@jbrendanfrazier

Podcast: Play in new window | Download | Embed

Subscribe: RSS | More