8: Daniel Crosby | The Path To Building A “Behavioralized” Practice

Daniel Crosby is one of the most highly respected minds in the modern world of behavioral finance, especially within the realm of financial services. As a Chief Behavioral Officer, his job is to help advisors with the practical application of behavioral finance through tools, training, and technology.

He is a best-selling author of two books on the topic (The Laws of Wealth and The Behavioral Investor) and hosts the Standard Deviations podcast. 

We discuss:

• How to effectively embed and communicate the value of behavioral coaching in your practice
• The most common misconceptions about behavioral coaching
• Three specific strategies everyone can use to help improve client behavior
• An exercise to walk you through where your practice can benefit from behavior and psychology
• How behavioral coaching can insulate your value from any future threat posed by technological advancement
• The technology Daniel is building that will allow you to take behavioral finance to a whole new level

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Resources:

• “The Laws of Wealth” by Daniel Crosby
• “The Behavioral Investor” by Daniel Crosby
• Standard Devotions Podcast

Connect with Brendan Frazier: 

• RFG Advisory
• LinkedIn: Brendan Frazier
• X: @jbrendanfrazier

Connect with Guest: 

• LinkedIn: Daniel Crosby
• X: @danielcrosby

About our Guest: 

Educated at Brigham Young and Emory Universities, Dr. Daniel Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. Dr. Crosby recently co-authored a New York Times Best-Selling book titled, Personal Benchmark: Integrating Behavioral Finance and Investment Management.

He also constructed the “Irrationality Index,” a sentiment measure that gauges greed and fear in the marketplace from month to month. His ideas have appeared in the Huffington Post and Risk Management Magazine, as well as his monthly columns for WealthManagement.com and Investment News. Daniel was named one of the “12 Thinkers to Watch” by Monster.com and a “Financial Blogger You Should Be Reading” by AARP. When he is not consulting around market psychology, Daniel enjoys independent films, fanatically following St. Louis Cardinals baseball, and spending time with his wife and two children.           

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