5: Andy Hart | Focusing on Managing Humans Instead of Assets to Deliver Better Outcomes

By TheHumanSideOfMoney | September 8, 2020

Andy Hart (Twitter and LinkedIn) is the founder of Maven Adviser, the host of the Maven Money podcast, and the founder of Humans Under Management, a behavioral finance conference with a focus on delivering better outcomes for clients.

As someone who both runs a successful practice as a financial advisor and helps advisors better understand how to apply behavioral finance in their practice, Andy came highly recommended for his ability to provide specific and practical strategies he’s used with his clients for years to promote optimal behavior and deliver better outcomes.

What we discuss with Andy:

The many realizations Andy experienced that opened his eyes to the fact that he’s managing humans more than money
How Andy has learned to communicate the value of behavioral coaching despite the fact that it’s rarely seen as a value-add from clients
Specific framing and labeling tactics Andy uses with clients to prompt optimal behavior and deliver better outcomes
The dangers of using jargon and how to avoid it
The “I was thinking number” – a strategy Andy uses to nudge clients to save more than they ever thought they could
Why he decided to include the behavioral benefits of working with an advisor on his website rather than traditional buzzwords like “Holistic”, “Comprehensive”, and “Customized.”
The three people Andy would want to listen to at a roundtable discussion on behavior, finance, and psychology
The books he recommends anyone that’s interested in the field of behavioral, finance, and psychology
What he would recommend any advisor or planner do in order to start mastering the human side of money and applying behavioral finance into their practice

For show notes and resources discussed in this episode, visit: www.wiredplanning.com/episode5

To join a community of like-minded advisors and planners looking for insights and information on how to leverage behavior change, psychology, and communication to master the human side of money, visit Wired Planning.