Neil Bage is highly renowned in the fields of financial services and behavioral science for his ability to bridge scientific theory with real-world understanding, particularly when it comes to human behavior in light of financial health and well-being.

He’s the co-founder of Be-IQ, a multi-award-winning behavioral insights company that focuses on providing research and tools on behavioral finance for financial advisors and planners around the world.

As he puts it, his mission is to bring “behavior to life” for financial advisors.

We discuss:

• The “achilles heel” of our industry (Hint: it’s not a lack of technical knowledge)
• Why the future of financial planning will have the human as the centerpiece
• The importance of getting clients or prospects into a calm, peaceful state prior to a meeting and specific ways to do it
• The story of an advisor who used the tools from Be-IQ to finally breakthrough to a client after 15 years
• The “Empathy Gap” – What it is and why you should be aware of it in every meeting
• What Neil calls the “transformational benefits” for advisors who bring behavior to life

To sign up for Brendan’s monthly newsletter focused on the human side of advice → Click Here

Connect with Brendan Frazier: 

• RFG Advisory
• LinkedIn: Brendan Frazier
• X: @jbrendanfrazier

Connect with Guest: 

• Be-IQ
• X: @neilbage
• LinkedIn: Neil Bage

About our Guest: 

Neil is the Co-Founder of Shaping Wealth, a learning technology platform transforming the human experience of money. He has served as a Chief Behavioural Officer in the UK and was the CEO and Founder of a multi-award-winning behavioral insights business.

Neil has spent almost two decades researching human behavior as it relates to money, working closely with 6 Behavioural Science Professors across 4 Russell Group Universities. Over that time he has engaged with over 20,000 real people exploring multiple aspects of their behavior and relationship with money.

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Andy Hart is the founder of Maven Adviser, the host of the Maven Money podcast, and the founder of Humans Under Management, a behavioral finance conference with a focus on delivering better outcomes for clients. 

As someone who both runs a successful practice as a financial advisor and helps advisors better understand how to apply behavioral finance in their practice, Andy came highly recommended for his ability to provide specific and practical strategies he’s used with his clients for years to promote optimal behavior and deliver better outcomes.

We discuss:

• The dangers of using jargon and how to avoid it
• The many realizations Andy experienced that opened his eyes to the fact that he’s managing humans more than money
• How Andy has learned to communicate the value of behavioral coaching despite the fact that it’s rarely seen as a value-add from clients
• Specific framing and labeling tactics Andy uses with clients to prompt optimal behavior and deliver better outcomes
• What he would recommend any advisor or planner do in order to start mastering the human side of money and applying behavioral finance to their practice

To sign up for Brendan’s monthly newsletter focused on the human side of advice → Click Here

Resources:

• Maven Money Podcast
• Humans Under Management

Connect with Brendan Frazier: 

• RFG Advisory
• LinkedIn: Brendan Frazier
• X: @jbrendanfrazier

Connect with Guest: 

• Maven Adviser
• LinkedIn: Andy Hart
• X: @MavenAdviser
• team@mavenadviser.com

About our Guest: 

Andy Hart started Mavin Adviser in 2017 to satisfy his passion for simplifying the complex. Andy loves nothing more than helping families make the right financial and life decisions. At its core this means telling it as it is, the whole unvarnished truth, and having a complete focus on what’s important. Andy tries to articulate that here, in ‘The Hidden Magic of Behavioural Financial Advice’. He immerses himself in the lives of clients to create a plan that will help them live a life free from financial worry and one that copes with life’s inevitable ups and downs.

In the same year, Andy established Humans Under Management, a behavioral financial advice brand. They’ve hosted conferences in Dublin, South Africa, and London. They’ve now adapted the conferences into a virtual format … available everywhere!

Andy’s hope with HUM is to promote, highlight, and build on the work that great advisers are doing in developing their behavioral financial advice practices. For Andy, this is like seeing color television, when the rest of the profession is still in black and white. This isn’t a fad or a phase; behavioral financial advice is here to stay.

Individually it’s hard to make an impact but by joining together we can.

Join Andy at his next Humans Under Management conference.

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